MARCOM HUB: Marketing Communications Well Managed

MARCOM HUB is an all-in-one marketing communications management platform. It has 11 modules and tens of templates. Continuously improved. The platform structure and elements are designed to align with the most common marketing management workflow and to provide clean structure, accessibility and control.

How do you manage your marketing communications?

Is all of the following part of your daily life? Content planning. Campaigns. Advertising. Budgets. Reports. Strategies. Data tracking and analysis…

Do you have nightmares about Zapier, Google Tag Manager, Asana, Google Sheets?

How many tabs do you have opened in your browser on constant basis?

Do you feel that managing your marketing activities is more like a keeping together a group of angry monkeys?

You can do better. You can have everything managed from a single operating platform. You can have both peace of mind, efficiency and performance. You can have control.

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What is MARCOM HUB?

MARCOM HUB is a marketing communications management platform that follows the MARKETING in the FLOW methodology and uses Notion as a tool to build and connect all the elements of the platform.

It has three versions:

• MARCOM HUB Lite
• MARCOM HUB Pro
• MARCOM HUB Ultimate

The three versions have different sets of modules included to meet your marketing management capability needs and budget.

Here’s what’s included in each version...

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MARCOM HUB Ultimate

This is the full version of the product. Contains all sections and templates you need to run your marketing communication activities for any kind of business - from freelance-solo to enterprise.

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MARCOM HUB Pro

Despite some modules from Ultimate are missing, the Pro version is fully operational and can meet all major MarCom management needs. You can do proper planning, manage the calendar and all content types, do the reporting, use the notebook and manage team and SOPs.

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MARCOM HUB Lite

OK, it is a bit limited, bit it IS a good start for your marketing operations management. You have the calendar and all the content types to manage. Which will make your life easier and you will be able to sleep at nights.

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Let's Explore MARCOM HUB's Modules In More Detail

If you don’t have a marketing strategy properly set, you will always be like a ship without a compass.

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➡️ Marketing Strategy

• Marketing Core - Define the basics - mission, vision, positioning.
• Audience Personas - Know your customer. Analyze and create profiles of your top buyer personas.
• Value Proposition Design - Define the value you provide to the clients but analyzing all the steps, from the pains to the product/service.
• Objectives and Key Results - Define your OKRs for the year, quarter, month and even week.
• High-Level Marketing Strategy - Set your marketing strategy covering the three main stages - Audience, Leads/Sales, Retention and Growth.
• Implementation Strategies - Prepare a detailed and specific strategy for each key activity in the marketing team.

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➡️ Marketing Plans

Here is the place for your weekly, monthly, quarterly and annual plans.

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➡️ Budgeting

Define your budgets on weekly, monthly, quarterly and annual basis. Filter them by timeframe and manage the marketing spend wisely.

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➡️ Events Calendar

A place to add all marketing events - holidays, sales events, company events, special dates. Create campaigns around selected events.

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➡️ Campaigns Planning and Management

A place to set, manage and track all your marketing campaigns and activities. This is the place you plan what to publish, where to publish it and when to have it live.

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➡️ Content Production

• Photo and Video Production - Maintain a schedule of your photo and video shooting sessions.
• Social Media Content - Manage the content for all social media channels and plan the publication dates with a simple drag and drop.
• Social Ads - The ultimate social ads planner - META ads, TikTok, Snapchat, you name it.
• Google and YouTube Ads - Google and YouTube ads need special attention, so they have a dedicated section. You can plan and organize them here to se the big picture.
• Content Broadcasting - Broadcasting campaigns like email, SMS, WhatsApp need to be planned and prepared well in advance. Here is the place for it.
• Pillar Content - The key content of your owned media lives here. Plan your blog posts, YouTube videos and podcast episodes.
• Indoor Media - If you have a in-office/facility screens like lobby, reception, waiting areas, this is a very powerful marketing and communication channel. This section allows you to have it under control.
• Events - Organizing or even participating an event (conference, expo, trade show, fair) is a tough task to manage. In this section, you will have all information, resources, tasks, everything related to your events - packed in one place, easily accessible.
• Outdoor - Maintaining a set of billboards, screens and other outdoor media is expensive and you need to have a strong grip on it. This section of MARCOM HUB provides that control.
• Traditional Media - One place to plan and manage all your TV ads, radio appearances, interviews, PR materials and much more.

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➡️ Collaborations

• Influencers Pipeline - If you work with influencers, you need this module. You can have all information in one place - research, analysis, selection. Also, the pipeline gives you a tool to track the status of each influencer’s collaboration.
• Partnerships Pipeline - Setting cross-promotion partnerships, joint ventures, and partnerships of any kind is a lot of communication and paperwork. Preserve your sanity and keep everything well organized here.

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➡️ HR and Admin

• Marketing Team - Keep detailed profile of each of your team members. You can also link here all their assessment reviews and other relevant information.
• MarTech Stack - Thousands of marketing apps and platforms are available on the market. You need to have a clear view which tools you use and how they fit in your overall marketing technology stack and development roadmap. I’ve got this.
• Standard Operating Procedures - If you wan to have a continuity and a smooth onboarding and operation in the marketing team, a set of clear and doable procedures for the major activities is a must. This section provides such a tool with several SOPs as an example.
• UTM Parameters Matrix - Tracking all your links is a vital part of your data collection and analysis strategy and practice. Here is a toll to set your UTM parameters properly. URL generator included.

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➡️ Data Tracking and Analysis

• Month-by-Month Tracker - Track your major KPIs on mont-by-month basis to see the big picture and trends in your marketing.
• Day-by-Day Tracker - Keep an eye on the details by tracking the main KPIs daily.
• Campaigns Performance - Aside from the general data tracking, you will need a more detailed view on the performance of the campaigns which you are running. Having this information will give you clues what to improve, what to leverage and how to launch the next campaign with greater success.
• Channels Performance - If you have a complex traffic mix, especially if many of the channels are paid ads, here is the place to track the key metrics of each traffic channel, and analyze heir performance. This way you will be able to decide where to invest your team’s budget, time and efforts.
• Paid Subscriptions - With so many apps on the market, we can sometimes lose track of the costs for monthly and annual subscriptions for software or freelance services. This section provides a handy tracker.
• Expenses Tracker - All ongoing marketing expenses can be tracked with this easy-to-use tool. This is priceless when trying to fit the expenses in your marketing budget (tough tasks).

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➡️ Reporting Module

• Marketing Reports - A place for all your annual, quarterly, monthly and weekly reports. Use the power of Notion to build media-rich reports.
• Work Progress Reports - Analyze and prepare reports about the progress of the ongoing marketing projects and tasks.
• Team Assessment Reports - Keeping your team sharp and motivated is a must in today’s competitive economy.

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➡️ Notebook

The notebook section of MARCOM HUB gives you full freedom to organize all your notes and memos - ideas, meting minutes, problems, resources. It is up to you. This is your memory bank.

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➡️ Manual and Guidelines

Constantly evolving manual on how to use MARCOM HUB plus guidelines on using Notion.

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What are the Benefits of Using MARCOM HUB?

✅ SIMPLE and FUNCTIONAL. No complicated setups and confusing, overcomplex templates and dashboards.

✅ PLUG-n-PERFORM. Open the Notion pages and start using them. They will fit in your workflow effortlessly.

✅ NO LEARNING CURVE. MARCOM HUB is not a software to learn and master. It is a tool to grab and start using. Self-explanatory and aligned with the common marketing department activities structure and needs.

✅ MARKETING OPERATIONS COMPLIANCE. All pages and templates are vital elements of the real marketing process in any organization. This is not "made-of" author's "unique" system with alien terminology which requires your mind to bend around strange concepts.

✅ STRUCTURE and ORDER. Every element has a place and stays there. All the components of the marketing operations are where you expect them to be.

✅ FLEXIBILITY. You can change and adapt MARCOM HUB to your needs freely. It is not a "touch-and-break" type of setup.

✅ SOLID BASE. Backed up by the entire professional life of the author:

• 20+ years of marketing experience.
• 15+ years of marketing operations and martech experience.
• 10+ years of marketing management experience.
• Ph.D. on automated online business models.
• Master's Degree in automation and process management.

✅ EVER EVOLVING. What you see is only the beginning. I am constantly improving and optimizing MARCOM HUB, its structure, content, functionality, templates, features. MARCOM HUB is a living and growing organism.

✅ FEATURES-on-DEMAND. If you miss some feature and template, just let me know and I will add it to the suite.

✅ VALUE. MARCOM HUB provides shockingly high value for the price. The value is constantly growing. The price will follow over time as a logical next step.

✅ TIME. You can use Notion and build a similar system for your team. That's correct. It took me 3 consecutive jobs and 30+ clients (consulting) to refine MARCOM HUB. Maybe you can do better and faster, still, I am sure you have better things to invest your time into.

✅ STRESS-FREE. MARCOM HUB provides clarity and structure. No more confusion about the "what", "where", "when".

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How to Start Using It?

MARCOM HUB is a marketing operations platform, created with Notion. To start using it is as easy as three simple steps:

1. Pick your version and purchase it to receive a download link.
2. Follow the link which you will receive and visit the download page.
3. Duplicate MARCOM HUB page to your workspace and start using it.

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About the Creator

Boril is a marketing expert with 20+ years of experience. 15+ of them are in the area of marketing operations and marketing technology.

For the past 10+ years, Boril has been leading marketing departments as CMO, Head of Marketing and Marketing Director of of three international companies in Europe and Middle East as well as consulting hundreds of brands in 10+ different industries (telecommunications, real estate, fashion, jewelry, hospitality, e-commerce, healthcare and beauty, fintech, etc.)

Boril is personally a power user of the most major marketing and managing platforms on the market, including Notion, Asana, Trello, Smartsheet, Airtable, and many more.

MARCOM HUB has been created by Boril and he has been using it in the day-to-day operation of his teams and clients.

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Don't you think that it is about time to start managing your marketing without losing your sleep?